FBS Prints Team
Printing, Signage & Growth Specialists
Des Plaines has a mix of residential streets and commercial stretches along Rand Road and Ellinwood Street, with the Metra station area drawing steady foot traffic near downtown. EDDM works well here because it lets a business pick routes matching one part of that mix without paying to cover the whole city.
Why EDDM Fits Des Plaines
Different routes reach very different audiences, and choosing the right ones matters more than covering as much ground as possible.
- Routes near Rand Road reach a mix of retail-adjacent and residential households
- Routes closer to downtown and the Metra station reach commuters and longtime residents
- No mailing list required, keeping costs low for a first campaign
- Routes can be added gradually as you learn which ones convert
A home services business, for instance, usually gets more value from residential routes further from Rand Road than from the busier commercial stretch.
Setting Up the Campaign
Pull the USPS EDDM route map and choose routes closest to your business or your best existing customers. Start with one to three routes for a first campaign. Build the piece around a single offer with a clear deadline. Reference Ellinwood Street, downtown, or another familiar area for local recognition. Add a QR code or promo code to track results.
Frequently Asked Questions
How many routes should a Des Plaines business start with?
Most local businesses start with one to three routes near their location or service area, then expand based on results.
Is EDDM better than a purchased list for Des Plaines?
For broad, low-cost neighborhood coverage, EDDM is usually the better fit. A purchased list works better if you need to filter by income or household type.
Can EDDM results be tracked?
Yes. A QR code, promo code, or dedicated landing page on the mailer lets you measure response by route.
How should a Des Plaines business choose EDDM routes?
Start with routes near your business or existing customers, then expand into nearby areas based on campaign performance.
What should a Des Plaines EDDM campaign promote?
Use one clear offer with a deadline, local references, and simple contact details to encourage residents to respond.
Author Biography
FBS Prints Team
FBS Prints helps businesses grow with practical signage, printing, direct mail, web design, and SEO guidance built around real-world execution.
Next Step
Need help applying this to your business?
Explore the related service page for a deeper breakdown, then contact our team for a quote or project guidance.
